Pre-Ordering Translates To More Revenue

Pre-ordering is a powerful shopping-purchase model shown to increase sales volume and profit margins while enhancing passenger satisfaction. It breaks through the traditional cabin-service level paradigm by enabling individualized offerings to each and every passenger. And it affords opportunities to sell relevant services at several natural touch points (e.g., ticket purchase, check-in), and when the channel is digital personalization and dynamic targeting can augment. And because pre-ordering is pre-departure, carriers can offer a breadth of services free of waste and space constraints that limit on-board purchase models.

With more and personalized choices, proposed at more customer touch points, passengers are more likely to make purchases—while carrier captures new revenue at superior profit margins.

Real Service Differentiation

An entirely new concept as service offerings are no longer solely a function of cabin class. Our systems make it possible for customers to order an array of services, according to individualized preferences and price points, for delivery right to their seats. And carriers can define these services by flight, cabin, and fare class and through which channel to propose—to create a signature experience while delivering a significant boost to your bottom line. 

Meeting Customers’ Elevated Expectations

Reliable Order Fulfillment (ROF) is essential, so our systems are engineered to design-in a clear path to increased revenue and design-out any operational problems. To meet elevated customer expectations with high fulfillment rates, first, all providers are digitally linked. Our pre-ordering platforms enable efficient, errorless coordination with caterers by automated order routing. Second, real-time inventory availability ensures you do not offer or sell services to passengers you cannot fulfill. And last, our systems can limit order-taking on possible broken itineraries and irregular operations, as well as apply other avoidance rules that enable caterers to circumvent situations that may place fulfillment at risk.

Now it is possible to offer a range of goods and services that add both value and ancillary revenue whether on international long-haul routes or extending an on-board purchase program.

Premium Meal Upgrades on

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Pre-ordering Combined with

Buy-on-Board Read More >

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