Our own Mark Allen was invited to speak at the ARC London conference in June on the topic of "Why Pre-Buy?" An enthusiastic crowd peppered great questions surrounding the surprisingly high take rates and the extremely positive Survey Feedback that Air Meals has boasted over the years. Drop us a note to learn more!
Air Meals, West Jet and Optimum Solutions were graciously invited to join Delaware North in the owners booth to see the Boston Bruins host the Calgary Flames on March 5th. It was a quick trip, but a great time was had by all, and we look forward to continued success in partnering with these great groups!
Now in its 5th year, ARC2015 Asia-Pacific has established itself as the most important conference for leaders in inflight retail, ancillary revenue strategy and onboard food & beverage.
We were in sunny Southern California again this year for the APEX IFSA show! It was great to see all our partners and friends and make a few new ones! Thanks everyone!!
Air Meals employees and the West Jet Project Team enjoyed a day at Stampede in Calgary, Alberta on July 10, 2014. A good time was had by all and the West Jetters certainly know how to whoop it up! Thank you for everything, West Jet!
Several meetings with both existing clients and several promising leads came from the 48 hour trip to London. We are excited to be announcing a new airline partner very soon!
Babson friends: Mark Allen, MBA’97 (left), Bill Assaad, MBA’97 (from left), both of Air Meals, Steve Towler ’05 of Gate Gourmet, and Greg den Herder, MBA’97, of Abby’s Catering, met at the World Travel Catering and Onboard Services Expo in Hamburg, Germany. Air Meals (airmeals.co), a true Babson venture, is on the edge of changing the ancillary revenue market for travelers by leveraging state-of-the-art technologies. The expo is the largest of its kind and attracts companies ranging from start-ups such as Air Meals, to Gate Gourmet, a premier player in travel catering, to Abby's Catering, Houston’s leading in-flight and corporate catering company.Read More
The most recent Airline Retail Conference Asia-Pacific took place at the Marina Bay Sands Singapore on 24th -26th February. We hosted over 250 delegates from across the globe, including over 25 airlines, as well as representatives from all the major inflight concessionaires (representing over 100 airlines).
The conference was supported by a 44 -stand suppliers’ exhibition, combining ARC’s distinctive mix of major global brands and exciting new products to the inflight market. The Airline Retail Conference is the most focused education and networking platform for airline buyers and suppliers in the world. Through our conferences, exhibitions and social events, we create premium opportunities to build rewarding business relationships. First launched in 2007, ARC is organised each year in Europe and Asia-Pacific, becoming established as the most important conference for leaders in inflight retail, ancillary revenue strategy and onboard food & beverage. Read More...
Air France, Austrian, Condor, Hawaiian, KLM, and US Airways hope customers will forego free and pay for better food.
Pre-ordered meals require technological and customer service support. Air Meals is a vendor that counts Delta, WestJet, and US Airways as customers. Their platform integrates into the booking process, and also provides an online static meal order page. Their system processes individual meal requests and delivers order information to catering kitchens.
Consumers and pundits might be surprised, but many managers at traditional airlines don’t embrace the zen of frugal inflight fare. It’s more glamorous (and easier) to provide fine dining free of charge. It is economically unfeasible. The latest report from IdeaWorksCompany analyzes the efforts by six airlines to create a positive perception of their economy class product by selling upgraded meals and generating some ancillary revenue at the same time. PDF View...
“We are thrilled to have had the success we have had in the past year,” Mark Allen tells PAX International. Since the launch, he said the company has added capability to a system that is already designed for use in a number of applications, from aircraft cabin ordering, tax and from crew meals to duty free sales.
With major carrier’s Delta Airlines and US Airways now well past the trial stages for the prebuy program, Air Meals can safely say that its system is becoming part of an expanding segment of the travel catering industry, providing passengers meals on trans-continental routes and international routes in both directions. The company supplies the working parts for the DineUp program on Delta and the DineFresh program on US Airways. Read More...
Taste the Advantage of Pre-Purchase With WestJet
Place your food order before your next flight with the ease and convenience of pre-purchase. Choose from a unique selection of deli-style sandwiches and cheese or tapas trays online and it's delivered right to your seat. It's easier than ever to pick your favourites and satisfy your taste buds onboard.
We're proud to offer you the convenience of pre-purchase on flights departing from: Halifax, Ottawa, Montreal, Edmonton, Vancouver, Calgary, or Toronto
US Airways Becomes First Domestic Airline To Offer Premium Meal Option In Economy Class On Select International Flights. Airline also expands In-Flight MarketPlace Menu with new choices.
US Airways continues to enhance its customers' in-flight experience with the introduction of DineFresh, a premium meal option in Economy that allows customers to treat themselves when flying internationally to Europe, the Middle East and South America starting today. The new premium choice enhances the airline's current complimentary meal offerings. In addition, the airline is also introducing several new items to US Airways MarketPlace, its selection of snacks, meals and beverages available for purchase on domestic and international flights.
"The new DineFresh meal option, which is paired with complimentary wine, gives our customers more choices when traveling internationally in Economy," said Hector Adler, vice president, InFlight Services. "With this new option, US Airways becomes the first U.S.-based carrier to offer a premium meal experience for customers in the main cabin."
US Airways' new DineFresh program allows customers to choose from either a vegetarian meal consisting of a Caprese salad with balsamic dressing, Portobello mushroom tortellini, Mediterranean-style appetizer and turtle cheesecake for dessert or a protein meal consisting of citrus-marinated chicken skewers, seasonal grilled vegetables, classic shrimp cocktail and creme brulee cheesecake for dessert. Full Press Release...
Air Meals Offers Exciting Ancillary Services to Delta Air Lines Passengers
In a strategic move designed to help airlines increase non‐ticket revenues, Air Meals is set to become the first company to offer a commercially available pre‐buy solution, allowing carriers to offer expanded in‐flight services to their customers on a flexible, per‐flight basis. While previous solutions required extensive, costly modifications to carriers’ computer reservations systems, and only allowed for limited choices and availability, Air Meals' AM‐1 e‐commerce system is a multi‐channel cloud‐based solution providing virtually unlimited options to fliers.
In‐flight amenities include high‐end meals, children's activity kits, top‐shelf drinks, in‐flight entertainment and headsets, and premium magazines. Other travel enhancement options include premium airport parking, ground transportation, carbon off‐sets, and duty free. With Air Meals’ solutions, carriers can offer these products effortlessly at multiple customer touch points, including on‐line ticket purchase, web check‐in, airport kiosks, and agent‐based channels.
World Low Cost Airlines Congress
ANCILLARY REVENUE | PART I ::: Definition: Revenue beyond the sale of tickets that is generated by direct sales to passengers, or indirectly as a part of the travel experience. Definition from the 2009 Ancillary Revenue and à la Carte Guide by IdeaWorks, sponsored by ezRez. Read More...
"Regarding IFEC, with aircraft increasingly connected to the internet, what becomes possible is an expansion in types of services the passenger can purchase, and a web-style shopping experience.”
- Adam Bauer, Air Meals, Founder
Aircraft Commerce on Ancillary Revenue :: Techniques & Systems for Ancillary Revenues
Ancillary revenues are growing in importance. New products and systems are coming on to the market. Some products are airline products, while other sources of ancillary revenue are provided by third parties.
The concept is that a passenger selects their own meal from a menu, rather than the airline providing a standard meal, while they are making their booking, the link to the catering company ensures the meal gets delivered to the right aircraft before departure, and the passenger is given a voucher or code on their boarding pass so they can claim the correct meal. Airlines are using dynamic packaging to include many ancillary revenue products, such as hotel reservations and car hire. With Air Meals airlines can offer passengers the possibility of ordering from a wide range of meal choices: from sandwiches and a light drink, to complete three-course meals and ﬁne wines. Read More...
How Advanced Ordering of In-flight Ancillary Services Lifts Revenue
President Adam Bauer discusses how Air Meals creates value for carriers.
On-line Meal Ordering Software
The Air-Meals R1 software platform allows passengers to purchase meals on-line at time of booking through their carrier’s website. The platform allows customers more choice and has been shown to increase profits for airlines and caterers. It can also be built to sell other airline amenities, like entertainment.